Become a Recognized Authority In Your Field in 60 Days or Less!

Ok...I have to admit that I was skeptical about the title of this book. But the author, Bob Bly, is a well-respected copywriter and knows his stuff. We'll be using this book to help establish our company name (and our principals in their own rights) as experts. Will fill you in on which parts/chapters really work for us and which ones don't. Stay tuned. The book is in the "Helpful Books" section to the right -->

The idea is to create an action plan using the steps and the resources listed in this book to get the word out, build credibility, generate media attention and win clients. The book contains a 60-Day Action Plan that we will outline here for our purposes, but you can use/adapt for your own business. :)

In the next few days, we'll create the plan using these areas:
1.) Articles
2.) Books
3.) Information Products
4.) Newsletters and E-zines
5.) Speaking
6.) Seminars
7.) Public Relations
8.) Website / Internet Marketing

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