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Charles Lemos

Cash is king, that's very true and at the end of the day cash generation is the name of the game. But to be in a position to generate cash, you need to have mindshare before you can have marketshare. The ability to get your ideas across as a solution to someone's needs or problems is critical for any business and particularly acute for a new business service or product. People have to know about it, otherwise you may have the greatest gizmo or the coolest service but if your potential customers know not of it then it will lie in waste. More marketing, less product development would be my consultancy advice.


Thanks, Charles! Check out the challenge I presented to my partners in Why millions from scratch? Our clear focus is on creating 5 new clients in the next 60 days!


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