In my previous work as a business coach, I often worked with clients on "getting out of their smallness," which, I think, is a rampant problem for business owners.
Are you thinking big enough? Don't get me wrong, I don't want you thinking that you'll take on Microsoft or the other HUGE corporations (unless that is realistic for your company), but any business, if you have solid products and services, has to think bigger than they currently are in order to grow. If you continue to think "small," you'll get what you focus on. When I hear people describe their "small" businesses, I automatically know they are limiting the potential they have in their businesses.
Thinking big can be difficult if you're faced with an overstretched budget, overworked employees and a backlog of work. But NOT thinking big will keep you in the same place you are now. Status quo in business is close to a death sentence. Why? Because your competitors will start to innovate and take over your spot in the market. Don't believe me? Ask the founder of Wang computer, ask any gym owner (then compare that gym to a Curves - the fastest growing fitness chain in America! They're growing faster than Krispy Kreme!).
Here's a great exercise to think big (bigger is NOT always better), so notice how I carefully select the words below:
Ask yourself or your staff these five questions:
1.) If it were possible for us to take on the number 1 position in our industry/profession, how would we do it?
2.) How can we get our customers to absolutley RAVE about what we do?
3.) If there were no constraints, what would we do?
4.) If we could exceed the expectations of every customer we ever have, how would we do it?
5.) What do our customers really want from us? (not how to improve what we already do - but what do they really want?)
We're asking ourselves these questions right now. And if you're a training or meeting facilitation company, my advice to you is to WATCH OUT. :)
Side note: When we ask our customers how we can meet their expectations, they are often surprised because none of their other vendors ask. Guess what happens when we ask how we can exceed their expectations?
Hit us back on the comments below.